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Alibaba · Text or image to video, second by second

Wan 3.0

Four Things Wan 3.0 Changes

Alibaba's newest video generation model, available on SharkFoto in Text to Video and Image to Video (Standard and Prime). Pick any length from 5 to 15 seconds and a 480P, 720P or 1080P render, start from a prompt in one of five framings or from a first and optional last frame, and keep native audio on or switch it off.

1080p
Top resolution
5-15s
Clip length on SharkFoto
5
Aspect ratios on SharkFoto
2,500
Prompt characters on SharkFoto
What's new

Four Things Wan 3.0 Changes

01

Length to the Second

On SharkFoto, set any whole number of seconds from 5 to 15. Earlier Wan models on SharkFoto only offered fixed 5, 10 and 15 second steps, so a 7-second cut meant generating 10 and trimming. Here you ask for 7 and pay for 7.

02

Five Framings on SharkFoto

16:9, 9:16, 1:1, 4:3 and 3:4 cover landscape, vertical, square and classic-camera shapes in SharkFoto's Text to Video. Alibaba's API adds 21:9 and Adaptive, which hands the framing decision to the model instead of pinning it to a fixed ratio.

03

A 480P Tier for Drafts

Wan 3.0 adds a 480P option below the usual HD tiers. Because credits scale with resolution, a 480P pass is the cheapest way to test whether a prompt reads the way you intended before committing to a 1080P render.

04

Room for a Real Brief

SharkFoto's prompt field accepts up to 2,500 characters - 500 more than Wan 2.6 here - and Alibaba's API takes up to 20,000. That is enough to spell out subject, wardrobe, lighting, lens, camera move and pacing in one go instead of compressing the whole idea into a sentence.

Overview

Model at a glance

Wan 3.0 is the current generation of Alibaba's Wan video model family, released publicly in August 2026. Through Alibaba's API it covers text-to-video, image-to-video, all-in-one reference generation and video editing, with clips of up to 30 seconds and native audio. On SharkFoto it runs in Text to Video and Image to Video: you write a prompt - plus a first frame and an optional last frame for image-to-video - choose the resolution, length and (for text-to-video) the shape of the clip, and the model renders the whole thing in one pass, with native audio on or off. No storyboard, no editing timeline.

On SharkFoto, the practical difference from Wan 2.6 is control granularity. Duration is a continuous 5-15 second range rather than a set of preset buttons, the aspect ratio list grows from two options to five, and a 480P tier sits underneath 720P and 1080P so that iteration costs a fraction of delivery. The prompt window is larger as well, which matters more than it sounds: a video prompt has to carry subject, motion and camera direction all at once.

Even from a single prompt, Wan 3.0 plans the shot itself and holds subject appearance, spatial layout and motion consistent across the clip. That makes it a good fit for short social cuts, product and marketing b-roll, and quick visual concepts - anywhere the idea exists as a description or a still image rather than as footage you already have.

Developer
Alibaba
Model
Wan 3.0
Mode
Text to video, image to video; the API adds reference generation and video editing
Clip Length
Up to 30s via API (2-30s); 5-15s on SharkFoto, any whole second
Resolution
480P, 720P, 1080P
Aspect Ratios
Adaptive, 21:9, 16:9, 9:16, 1:1, 4:3, 3:4 via API; 16:9, 9:16, 1:1, 4:3, 3:4 on SharkFoto
Prompt Limit
Up to 20,000 characters via API; 2,500 on SharkFoto
Reference Inputs
Up to 20 via API (images, video, audio, documents, web pages); first + optional last frame on SharkFoto
Audio
Native audio, on by default (can be switched off on SharkFoto)
Capabilities

Key features

Per-Second Duration Control

On SharkFoto, duration is a slider across a 5-15 second range (Alibaba's API goes up to 30), and every whole second is a valid request. A 6-second loop for a feed, an 8-second product beat, a 15-second full cut - each is asked for directly rather than trimmed out of a longer render.

Adaptive and Fixed Framing

Five fixed ratios cover the formats delivery actually requires: 16:9 for landscape and YouTube, 9:16 for Reels, Shorts and TikTok, 1:1 for feed posts, 4:3 and 3:4 for the more photographic shapes - all five are available in SharkFoto's Text to Video. Alibaba's API adds 21:9 for cinematic widescreen and Adaptive, for when the prompt should decide the frame.

Three Resolution Tiers

480P, 720P and 1080P are separate renders, not an upscale chain. Credits scale with the tier, so the same prompt can be explored cheaply at 480P and then re-rendered once at 1080P when the wording is settled.

Room for Detailed Prompts

A long prompt window - up to 20,000 characters through Alibaba's API and 2,500 on SharkFoto - lets you direct rather than describe: subject and wardrobe, the environment and time of day, the lighting, the lens, how the camera moves, and what changes between the first and last second of the clip.

Consistency Across the Clip

Wan 3.0 is designed to hold character detail, spatial relationships and motion coherent for the whole duration rather than drifting as the clip runs on, so faces, props and background geometry stay recognisable from the first frame to the last.

Shot Planning from One Prompt

The model handles multi-shot structure natively, so a prompt that describes a small sequence does not have to be split into separate generations and cut together by hand afterwards.

Specs

Technical specifications

Video Output

Resolution480P, 720P or 1080P (default 720P)
Clip Length2-30 seconds via API; 5-15 seconds on SharkFoto, any whole second (default 5s)
Aspect RatiosAdaptive, 21:9, 16:9, 9:16, 1:1, 4:3, 3:4 via API; 16:9, 9:16, 1:1, 4:3, 3:4 on SharkFoto text to video (default 16:9)
GenerationSingle pass - no stitching or upscale step

Prompt & Inputs

PromptRequired; up to 20,000 characters via API, 2,500 on SharkFoto
Reference ImageAPI: first/last frame or reference (up to 20 references in total); SharkFoto Image to Video: first frame + optional last frame
Reference VideoAPI: yes (reference, editing, extension); not on SharkFoto
Reference AudioAPI: yes (as a reference); not on SharkFoto
DocumentsAPI: documents and web pages as references; not on SharkFoto

On SharkFoto

ToolAI Video - Text to Video, Image to Video
VersionsStandard and Prime (Prime uses more credits)
DeveloperAlibaba
ModesText to video; image to video from a first frame (optional last frame); native audio on or off
CreditsScale with both resolution and clip length
Other ModesUse Wan 2.6 for video-to-video
In practice

Use cases

Vertical Social Cuts

Generate 9:16 clips sized for Reels, Shorts and TikTok without cropping a landscape render. Short durations keep the cost of testing several hooks low, and the same prompt can be re-run at 1:1 or 16:9 for the other placements.

Product and Marketing B-Roll

Fill the gaps in an edit - an establishing shot, a texture close-up, an ambient transition - without a shoot. Ask for the exact number of seconds the timeline needs rather than trimming a longer clip down.

Concept Previz

Test whether an idea reads on screen before anyone books a camera. Iterate the wording at 480P where a pass is cheap, then render the version that works at 1080P.

Article and Landing Page Visuals

A few seconds of motion at the top of a page or post does more than a static hero image, and 4:3 or 3:4 suits editorial layouts that a 16:9 clip would not sit in cleanly.

Multi-Format Ad Variants

One written concept, rendered into landscape, square and vertical versions, so a campaign ships in every placement without re-framing work in an editor.

Generational leap

Wan 2.6 vs Wan 3.0 on SharkFoto

Both Wan models are available here. This is what actually differs between them in the generator, not on paper.

FeatureWan 2.6Wan 3.0NEW
Clip lengthFixed 5s, 10s or 15sAny whole second, 5-15s
Resolution720p, 1080p480P, 720P, 1080P
Aspect ratios16:9, 9:1616:9, 9:16, 1:1, 4:3, 3:4 (text to video)
Prompt limit2,000 characters2,500 characters
Draft tierNone below 720p480P
Generation modesText, image and video to videoText and image to video (first + optional last frame)
Credit modelPreset duration stepsCharged per second
Honest look

Current limitations

Limited Reference Inputs on SharkFoto

On SharkFoto, Wan 3.0 takes a written prompt plus, in Image to Video, a first frame and an optional last frame. Alibaba's all-in-one reference mode (up to 20 images, videos, audio clips, documents or web pages) and its video editing are not available here, so work that has to start from existing footage belongs on Wan 2.6's Video to Video.

Fifteen Seconds per Clip on SharkFoto

Alibaba's API allows up to 30 seconds per generation and can continue a clip with video extension, but on SharkFoto a single generation tops out at 15 seconds and extension is not offered. Longer pieces have to be assembled from multiple clips in an editor, and continuity between separate generations is not guaranteed.

1080P Costs Four Times 480P

Credits scale sharply with resolution: a 1080P clip costs four times the same-length 480P clip, and 720P costs twice as much. Iterating at 1080P gets expensive quickly - settle the prompt at 480P first.

Audio and On-Screen Text Still Maturing

Alibaba notes that audio texture and on-screen text rendering accuracy are still being refined, so check dialogue, sound and any lettering in the frame before publishing a clip.

FAQ

Frequently asked questions

What is Wan 3.0?
Wan 3.0 is the latest generation of Alibaba's Wan video generation models, released publicly in August 2026. It turns a written description into a finished video clip in a single pass, planning the shot itself and holding subject and motion consistent for the length of the clip.
What can Wan 3.0 do on SharkFoto?
Wan 3.0 is available on SharkFoto in Text to Video and Image to Video, in Standard and Prime versions. You write a prompt of up to 2,500 characters, choose a clip length between 5 and 15 seconds, pick 480P, 720P or 1080P, and keep native audio on or switch it off. Text to Video offers five aspect ratios (16:9, 9:16, 1:1, 4:3, 3:4); Image to Video starts from a first frame, with an optional last frame. The model returns a single video.
Can I use an image, a video or a document as a reference?
An image, yes: SharkFoto's Image to Video tool takes a first frame and an optional last frame. Video, audio and document references are not available here. Through Alibaba's API, Wan 3.0 also supports all-in-one reference generation with up to 20 references per request - images, video, audio, documents and web pages - as well as video editing. For video-to-video on SharkFoto, use Wan 2.6.
Can Wan 3.0 generate a 30-second video?
Wan 3.0 itself can: Alibaba's API supports 2 to 30 seconds per generation, plus video extension to continue a clip. On SharkFoto a single generation is capped at 15 seconds, so longer sequences have to be built from several clips and joined together in an editor.
What does the Adaptive aspect ratio do?
Adaptive is an option in Alibaba's API that leaves the framing to the model rather than forcing one of the fixed shapes, which is useful when the prompt describes a shot and you have no delivery format in mind. It is not offered on SharkFoto: in Text to Video you choose 16:9, 9:16, 1:1, 4:3 or 3:4 explicitly, which is what you want anyway when the clip has to fit a specific placement.
How are credits charged?
Per second of video, multiplied by the resolution tier, and Prime uses more credits than Standard. 720P costs twice as much per second as 480P, and 1080P costs four times as much, so a short 480P test is a small fraction of a full-length 1080P render.
Should I use Wan 3.0 or Wan 2.6?
Use Wan 3.0 when you want precise control over length and framing, want to iterate cheaply at 480P, or want to animate an image from a first frame to an optional last frame. Use Wan 2.6 when you need to transform existing footage or work with audio and video references in Video to Video.

Create with Wan 3.0 on SharkFoto

Describe the shot or start from an image, set the length to the second, pick your framing, and let Wan 3.0 render it with native audio. Start at 480P to find the prompt, finish at 1080P.

Try Wan 3.0 now